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Winning By Design
av Vivien Walsh , Robin Roy , Margaret Bruce m.fl.
Any management team interested in making best use of tools and techniques would benefit from studying the contents of this book. A conscious effort has been made to produce the …
A comprehensive guide to design management and product developmentA winning design plays a key role in the success of a product and its profitability. Winning by Design is a book …
Based on five years fieldwork it is a timely analysis of the current status of logistics and its future role in European business.
Looking at the operations of an organization, this book examines the different types of organization in both the public and private sectors. It then considers the internal …
This book presents a comprehensive but concise introduction to both the strategic and the operational aspects of marketing and provides the reader with a thorough understanding of …